Model Weights:

Customer Fit: 25% | Demand Intensity: 25% | Competition: 25% | Complements: 25%

Edit Model Weights

Customer Fit ▶
25%
Demo Score
50%
Consumer Spend Score
50%
Demand Intensity ▶
25%
Daytime Pop
50%
Core Demo Res Pop
50%
Competition
25%
Complements
25%
Overall scores vary by industry. Use for comparison.
Site ↕
Overall Score ↕ iWeighted average of all scoring factors
Customer Fit ↕ iHow well the location matches your target customers
Demand Intensity ↕ iExpected customer traffic and demand
Competition ↕ iLevel of competitive pressure in the area
Complements ↕ iPresence of complementary businesses
Name ↕ Distance (mi) ↕ Rating ↕ Reviews ↕ Place Link Website
Name ↕ Distance (mi) ↕ Rating ↕ Reviews ↕ Place Link Website
Legend (click to toggle layers)
Site (Active)
Site (Prospect)
Competition
Complement (Low Impact)
Complement (Medium Impact)
Complement (High Impact)