Model Weights:

Customer Fit: 25% | Demand Intensity: 25% | Competition: 25% | Trade Area Strength: 25%

Edit Model Weights

Customer Fit ▶
25%
Demo Score
50%
Consumer Spend Score
50%
Demand Intensity ▶
25%
Daytime Pop
50%
Core Demo Res Pop
50%
Competition
25%
Trade Area Strength
25%
Overall scores vary by industry. Use for comparison.
Site ↕
Overall Score ↕ iWeighted average of all scoring factors
Customer Fit ↕ iCore demo percentage of population vs national average.
Demand Intensity ↕ iQuantity of daytime population and core demo residential population.
Competition ↕ iLevel of competitive pressure in the area. Higher score = less competitive.
Trade Area Strength ↕ iQuantity and quality of businesses in trade area
Site Quality iSite-specific metrics such as traffic volume, parking, and visibility
Name ↕ Distance (mi) ↕ Rating ↕ Reviews ↕ Place Link Website
Name ↕ Distance (mi) ↕ Rating ↕ Reviews ↕ Place Link Website
Legend (click to toggle layers)
Site (Active)
Site (Prospect)
Trade Areas
Competition
Complements
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Traffic (AADT)